TBY | To Be Young

From Bangkok, Thailand

The liveliness of youth is at the heart of a joyful and fulfilling life. This is our philosophy, coupled with passion in denim, which inspired “TBY Jeans” in 1996 

to make charming, modern, and comfortable jeans accessible to everyone.   

For 28 years, we have been pouring our heart into our work and striving for the better in every aspect from chic designs that appeal to urbanistas to textile innovations and selection of premium denim. Every pair of our jeans is created at our factory with precision by our experienced denim artisans, resulting in a consistent quality that retains many loyal customers in Thailand and throughout Asia.

Thank you for your interest in TBY and our passion in jeans that lives through generations. 

Let us introduce ourselves to you and embrace you with our denim shade of love.

On the occasion of new logo, we would like to demonstrate what inspired our brand through forwarding 3 missions as follows;

1) “Taste” beautiful, universal taste.

2) “Tough” durability, can be used for a long time 

3) “True” responds to your needs and be the best version of yourself.

Our new logo, hence, represents the 3 abbreviations T or “Taste, Tough, and True”  that come together to form one “Y”  = Young in order to carry on the intention to make everyone bright, active, and young at every age with our products…